Cody Grandadam
Entrepreneur
Mentor
Coach
Partner

Discover exceptional resources and insights tailored for entrepreneurs.
My Story
I founded Promier Products in 2010 with one goal—to create better, brighter, and more dependable lighting for everyday life. What started as a small business has grown into a premium lighting company with products sold in more than 100,000 stores worldwide. Today, our brands—Promier, LitezAll, Kodiak, and Illumibrite—light homes, workshops, and adventures across the country.
​
Over time, my passion for building things expanded beyond lighting. I’ve founded several product development companies, opened a restaurant called Fire on Fifth, and built a real estate business by flipping houses and managing a growing portfolio of rental properties.
​
Now, my focus has shifted to giving back. Through my company Concept 2 Consumer, I partner with entrepreneurs to help them turn their ideas into real, market-ready products. My goal is simple—to share what I’ve learned and help others walk the same path I’ve taken.
Entrepreneurship has been the adventure of my life. Helping others chase that same dream is the next chapter of my story.
Retail Partners

































































































